Mark Rittman is joined by Industry Analyst Mark Madsen to talk about marketing analytics and the rise of the omni-channel consumer, the use of AI in analytics and personalization and what this all means for brands, for advertisers and for marketers.
Mark is joined by Qubit colleague Will Browne to talk about a recent academic paper co-authored with Mike Swarbrick Jones on conversion optimisation techniques in the eCommerce industry. Using analytics and statistical analysis On 20 billion "user journeys" recorded in Qubit's Google Cloud Platform-hosted Customer Data Store this paper compares techniques using data and machine learning to those based on traditional sales techniques to see whether data trumps emotion ... or both have their place.
Mark is joined by returning special guest Dan McClary to talk about data modeling and database design on distributed query engines such as Google BigQuery, the underlying Dremel technology and columnar storage format that enables this cloud distributed data warehouse-as-a-service platform to scale to petabyte-size tables spanning tens of thousands of servers, and techniques to optimize BigQuery table joins using nested fields, table partitioning and denormalization.
- Dremel: Interactive Analysis of Web-Scale Datasets
- BigQuery under the hood
- Inside Capacitor, BigQuery’s next-generation columnar storage format
- Drill To Detail Ep.2. 'Future Of SQL On Hadoop', With Special Guest Dan McClary
- Google BigQuery, Large Table Joins and How Nested, Repeated Values and the Capacitor Storage Format (and Looker) Saves the Day
Oracle's Jack Berkowitz joins Mark Rittman to talk about a new category of continuously adapting, self-learning applications being built-out by Oracle that use machine learning together with enterprise and third-party data to create a new generation of intelligent HR, CX, SCM and ERP SaaS apps.
Stewart Bryson returns to the show to join Mark Rittman to discuss new-world BI and data warehousing development using Google BigQuery and Amazon Athena, Apache Kafka and StreamSets, and talks about his experiences with Looker, the cloud-native BI tool that brings semantic modeling and modern development practices to the world of business intelligence.